Lily Lai & Co.
A husband-and-wife real estate team looking to build a brand that reflected both their professionalism and their personal connection with clients. In a crowded market, they wanted a visual identity and marketing system that felt cohesive, trustworthy, and unmistakably theirs.
Services
Branding, Social Media,
Digital and Print Design,
& Consulting
Location
San Francisco, CA
Year
2024-2026
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I began with a strategic consultation to understand their goals, values, and how they wanted to be perceived in a competitive market. Together, we defined a clear brand direction that balanced warmth with professionalism, then built a cohesive visual identity and marketing approach designed to set them apart.
In an increasingly digital world, we chose to emphasize tactile, high-end print materials to create a more memorable client experience. I designed textured, elevated listing and buyer presentations that felt intentional, refined, and lasting—pieces meant to be felt, kept, and remembered.
The logo was designed to feel elegant yet approachable, using elongated letterforms and soft curves to create a sense of movement, warmth, and refinement. The custom typography blends structure with fluidity, symbolizing both professionalism and the personal, relationship-driven nature of their work.
CORE DESIRES: The brand needed to appeal to mid-range buyers while still conveying a premium, luxury-level experience—ensuring every client feels they are receiving elevated service, regardless of price point.
KIM
EMBRY
@STUDIO
KIMBA
Contact
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