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Ortiz's Tacos

Nominated

for the 2026

Laus Design

Award

Ortiz Taco Shop is a beloved local spot known for its street tacos and classic Mexican comfort dishes, but rising competition called for a full brand refresh to help them stand out and stay memorable.

Services

Branding & Website Design

Location

California

Year

2025

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The goal was to preserve their authentic flavor while elevating the brand to match their quality and growing customer base. I developed a full brand identity system, redesigned their website for a more modern and intuitive experience, and created custom 

packaging for their hot sauces, food wrappers, and to-go bags. The refreshed visuals brought cohesion, personality, and professionalism to a beloved local favorite ready to compete at the next level.

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The logo features a bold, stylized cow icon that nods to traditional Mexican street food culture while giving the brand a playful, recognizable centerpiece. Its thick, rounded typography pairs with the icon to create a warm, approachable look that feels both classic and refreshed. The design balances heritage and modernity, helping Ortiz stand out in a competitive market while staying true to its roots.

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