Block Party
A bold reimagining of bouillon packaging, this countertop-worthy, sliding-drawer box delivers a burst of colors and funky fonts for flavor blocks, crafted for both culinary creations and cocktails.
Services
Branding & Packaging
Location
Scottsdale, AZ
Year
2025

I led the branding, visual direction, and complete packaging design, shaping a look that feels energetic, modern, and unmistakably different. The idea, the identity, and the execution were all crafted to position Block Party as the go-to cube for cooks, creators, and anyone who loves a little party in their mouth.
The idea behind Block Party’s packaging was simple: outperform every competitor on the shelf by being the cube people can’t overlook. The design is vibrant, modern, and intentionally disruptive, created to spark curiosity and feel like an instant invitation to something fun.











It’s the kind of packaging you actually want to keep on your counter because it doubles as décor and delivers the same bold personality the product brings to every dish and cocktail.



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